How to enjoy ‘peak tourism’ in West Australian desert
The West Australian government is working to boost the popularity of its “peak tourism” program and boost its economy, with the release of a new report that looks at the state’s tourism industry.
Key points:Tourism Australia says West Australian tourism is the most popular sector in the country and predicts more to come over the next five yearsThe report says West Australians will experience an increase in travel and trade over the coming yearsThe WA Tourism Council says the peak tourism plan is not in line with the state budgetIt is estimated WA has a $1.8 billion tourism industry, making it the most populous state in the nation.
But the WA Tourism Commission says its projections are conservative and that tourism is still a relatively small part of the economy.
“Our forecast is that WA will experience a net increase of 1,000 direct and indirect direct visits to our state in 2020-21,” WA Tourism Minister Mike Oakes said.
“That’s a small number but certainly not insignificant.”
The report from Tourism Australia (TA) says the WA tourism industry is the best-performing in Australia and predicts it will continue to grow.”WA is in a uniquely favourable position for tourism, which means we are able to leverage our strengths in a wide range of markets, from the international markets to our domestic markets,” TA spokesperson Chris Williams said.TA’s research also suggests WA’s tourism sector is the fastest growing in the world.
“In 2020-20, WA will become the world’s third most visited state, after New Zealand and Canada,” TA wrote.
“This will be achieved through a substantial increase in the number of tourists coming to WA, including from the Republic of Ireland and France.”
TourismWA’s Mr Oakes says WA is the “world’s third largest destination for international tourists”, but he says the economy needs to be strengthened.
“The tourism industry needs to grow substantially to ensure we are still a major destination for overseas visitors,” Mr Oake said.
Tourism WA says the number one priority for the WA Government is to protect the industry’s ability to attract international and domestic visitors.
“We need to increase capacity in WA, particularly on the tourist information pages, to help increase awareness about the WA market and provide a more efficient system for managing and managing tourists,” Mr Williams said, adding that WA was already seeing an increase of around 1,500 international and international visitors in the past 12 months.
“It’s critical we ensure that this growth is matched with sustainable growth in WA’s economy,” Mr Prentice said.
The WA Government says it will increase the number and number of visitors from Australia in 2020, but says that will not necessarily increase WA’s economic contribution to the economy by a huge amount.
“However, we will make sure that WA’s international and regional visitors contribute to the WA economy by increasing WA’s revenue and growth, and that our economy is competitive,” Mr Tait said.WA’s tourism budget was $7.1 billion in 2019-20 and it will rise by another $3.2 billion over the course of the next three years.WA Tourism Council chief executive Chris Williams says WA’s budget is a “fair and reasonable” amount.
Topics:government-and-politics,business-economics-and/or-finance,australia,federal-government,travel-and -transport,walesFirst posted September 14, 2020 14:53:23Contact Gina DeveauxMore stories from Western Australia