Canada’s tourism industry ‘on the verge of collapse’
Canada’s booming tourism industry has been on the brink of collapse for several years now, with the loss of over 30% of its global visitors over the past decade.
In the meantime, tourism is facing a severe shortage of staff and equipment, and has become increasingly susceptible to the virus, especially in remote and mountainous areas, according to a new report.
The Canadian Tourism Industry Association (CTIA) released its latest report on the country’s tourism sector this week, which was released as the country continues to fight the pandemic.
“It’s a very tough situation for tourism in Canada, and there’s no question about it,” said Matt McKeown, the CEO of the CTAIA.
“There’s a real problem.”
While Canada’s economy was booming in 2014 and 2015, the number of tourists visiting has fallen to record lows.
The country’s GDP has shrunk from $11.9 billion in 2014 to $5.8 billion in 2015, and the unemployment rate stands at over 11% in the country, according the CTOIA.
While the CTSI’s numbers suggest the country is experiencing a tourism downturn, McKeyno says the downturn is due to a combination of factors, including the ongoing pandemic, a lack of skilled staff and infrastructure and a lack for information and training.
The report states that there is a significant backlog of visitors and infrastructure, as well as limited access to training programs and equipment.
The report cites a recent study showing that Canadian tourism is experiencing one of the worst economic downturns in the world, and is “the most at risk” of a repeat.
“The current climate of uncertainty is having a significant impact on the industry and it is also affecting our tourism strategy,” McKeanys report states.
According to the report, “the decline in tourism investment has also affected the growth of Canada’s tourist industry, with some of the largest declines being recorded in Europe, Asia and North America.”
According the report by the Canadian Tourism Institute (CTI), Canada has been hit by the pandemics most devastating pandemic in human history, which began in October 2015, with a peak of 1.3 million new cases in March and early April, followed by an unprecedented 1.9 million cases in July.
“There are three main reasons for the drop in tourism over the last year: 1) the pandep is over, and people are getting used to the fact that they can go out and see things and see other people, 2) there is no evidence of a return to peak levels, and 3) the economy is slowing,” McLean said.
McLean says that the pandemancy is expected to last through at least 2018.
But that doesn’t mean the pandemaker isn’t hurting Canadian tourism.
McKeon said that there are still “major challenges ahead,” and says that “the tourism industry is facing many challenges.”
“We have to address a number of issues to keep tourism growing, including workforce shortages, staff shortages, training gaps, lack of information and skills, and a need to increase the use of technology,” Mckeon said.